
03-21-2006, 06:00 PM
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 | Unemployed Civilian | | Join Date: Aug 2004 Location: San Antonio, TX
Posts: 36
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Quote:
Microsoft Corp. ramped up shipments of its Xbox 360 video-game console, seizing on a delay in Sony Corp.'s PlayStation 3 to bolster sales.
Two to three times as many Xbox 360 machines will be sent to retailers beginning this week, Redmond, Washington-based Microsoft said today in a statement. Microsoft, which ranks second to Sony in the $28.5 billion video-game industry, accelerated production by adding Celestica Inc. as a third manufacturer.
The increased shipments will help Microsoft overcome its own shortages as well as enabling the company to win customers who decide not to wait for the PlayStation 3. Tokyo-based Sony said last week the console won't be in stores until early November, putting it a year behind Microsoft's Xbox 360.
``They are finally hitting their production stride,'' said Mark Stahlman, an analyst at Caris & Co. in New York. He rates Microsoft ``buy'' and said he doesn't own the shares.
Microsoft's failure to make enough Xbox 360 consoles caused the company to miss its sales forecast for the quarter ended in December. Microsoft was unable to get some parts for the machine, preventing it from meeting holiday demand in the U.S. About 1.5 million Xbox machines were shipped in the quarter, compared with analyst estimates as high as 1.8 million.
| http://www.xbox-scene.com/
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