This has been an on-going project for some time actually. It used to be called Green Monster Games, but they changed the name. R.A. Salvatore, one of my all-time favorite writers, is also highly involved and is the person heading story/realm/character development of the projects. I also believe Todd MacFarlane has something to do with 38 Studios for art development, but don't quote me on that. I'll see if I can dig up the old article.
Found it... see the link:
Gamasutra - Going Green With 38 Studios: RA Salvatore, Brett Close On The House Curt Schilling Built