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Old 01-23-2008, 10:07 PM
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Guitar Hero & Rock Band Have Positive Effect On Music Retail

As you may, or may not, know, I work for a large musical instrument manufacturer...and certain discussions revolving around two familiar game titles have really got me thinking lately. One of the hottest topics in our industry this last year is how much of an impact (positive or negative) that games like Guitar Hero and Rock Band have had on the music retail (instruments, not CD's) industry.



Some of my colleagues think that games like this are stealing potential guitar customers from the stores and sticking them in front of the TV just to have the experience of playing a guitar, yet without all the work involved in actually playing an instrument. Many of them have believed that this, in turn, leads these potential shredders away from ever actually purchasing and learning to play a real instrument.

Well, Boo says I! And I can say that, because without a doubt, the opposite thing is happening...people are walking into music stores asking to take lessons on a real guitar because they love playing Guitar Hero so much. And the kicker? 12 year old kids are starting music lessons and asking their teachers to show them how to play
Smoke_on_the_water Smoke_on_the_water
and
Freebird Freebird
. Now that's flippin' sweet in a Joe Dirt kinda way. Kids wanting to play 70's guitar cock-rock music...niiiice!

I'm getting these kinds of reports all over the country too, this is not a regional situation. Kids are dying to learn all of the songs they enjoyed so much in Rock Band and Guitar Hero, buton real instruments. In fact, the creators of these two games got together with a well known music publishing company, Hal Leonord, and put together tab books (tab is a dumbed down written music language for guitarists...trust me, we need it dumbed down! See
Tablature Tablature
) that contain the most popular songs from both games (see picture above, taken by me today in a music store in northern Virginia).

So for all the naysayers out there that think no good can ever come from a video game that mocks the real exercise of playing an instrument, think again. Guitar Hero and Rock Band are not only the swift kick in the ass that the retail music industry needed, but a wake up call that great guitar rock is still timeless and that if we put the language of the old into the technology of the new, the riffs will continue to be played for generations yet to come.

Rock on! :rawk:
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Last edited by Craig; 01-24-2008 at 01:01 AM.
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Old 01-23-2008, 10:11 PM
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thats awesome... and i really do want to go out and buy a guitar and learn to play.. plus the ladies love it
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Old 01-23-2008, 10:23 PM
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damns, i may have to get that guitar hero tab book

ninja edit: from amazon, "Includes: Bark at the Moon * Carry On Wayward Son * Cherry Pie * Crazy on You * Frankenstein * Free Bird * Godzilla * Higher Ground * Iron Man * Jessica * More Than a Feeling * Monkey Wrench * Rock This Town * Sharp Dressed Man * Smoke on the Water * Strutter * Sweet Child o' Mine * Texas Flood * Ziggy Stardust * and dozens more tunes familiar to the millions who love this game!"
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Old 01-23-2008, 10:31 PM
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i started playing guitar after i played guitar hero, but i cant credit that as the reason why.
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Old 01-23-2008, 10:36 PM
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thats awesome... and i really do want to go out and buy a guitar and learn to play.. plus the ladies love it
Do it, man!!

Learn Smoke on the water first.
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Old 01-23-2008, 10:39 PM
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Old 01-23-2008, 10:45 PM
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Which manufacturer do you work for?


I hope it isn't Fender........ please say it isn't Fender..............


Although if you do work for Fender, you know..... you could always send me a free of charge Geddy Lee Jazz Bass
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Old 01-23-2008, 11:34 PM
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Which manufacturer do you work for?


I hope it isn't Fender........ please say it isn't Fender..............


Although if you do work for Fender, you know..... you could always send me a free of charge Geddy Lee Jazz Bass
Right and a Geddy Lee Bass probably costs $$$$ And nobody here usually releases where they work (especially if their higher-up). But I actually had wanted to play guitar, before I got GH2. In fact I actually took some lessons with my dad's old acoustic. But I think they both have led me to play my guitar more (although I do need to get a string replaced, which I haven't bothered with).
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Old 01-23-2008, 11:40 PM
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You'll get a much better result by replacing the whole set of strings.
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Old 01-23-2008, 11:42 PM
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Great news! It reminds me that I still need to find the guitar at my parent's house. It probably hasn't been played in over a decade, but I think it's still there.
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