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02-09-2008, 12:06 PM
|  | west philadelphia born n raised | | Join Date: Feb 2007 Location: Killadelphia
Posts: 1,182
| | | EA's CEO Admits he 'Blew it'
 Quote:
Electronic Arts CEO John Riccitiello has admitted the company made serious mistakes in integrating several well-known developers, including Bullfrog and Westwood, into its corporate structure, Game|Life reports. "We at EA blew it, and to a degree I was involved in these things, so I blew it," Riccitiello said at this week's DICE Summit in Las Vegas. "When I talked to the creators that populated these companies at the time, they felt like they were buried and stifled."
EA acquired Bullfrog Productions, creator of the Populous and Theme Park series and former home of industry veteran Peter Molyneux, in 1995. Two years later, Molyneux had left the company. "The command and conquer model doesn't work," noted Riccitiello. "If you think you're going to buy a developer and put your name on the label... you're making a profound mistake." The CEO blamed the company's habit of applying similar management structures to studios brought under EA's wing, which in turn muted creative freedom. He went on to cite EA's recent acquisitions of BioWare and Maxis as examples of an improved model in which individual studios' corporate culture and goals remain intact.
Riccitiello added that EA's label model—in which teams and studios are designated by genre or product focus—is a solution to many issues facing developers, granting small studios a hefty financial backing without direct meddling in the development process.
| Yup, I bet they still continue to ruin labels even with there new 'label model' bye bye BioWare!! LiNk
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02-09-2008, 12:26 PM
|  | Mr. Self Destruct | | Join Date: Jun 2006 Location: Winston-Salem
Posts: 2,409
| | | It really upset me when EA acquired Bullfrog, because I knew they'd never put the effort into releasing Dungeon Keeper 3.
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Originally Posted by Craig  denny, i didn't know your cadillac had crank windows. | |
02-09-2008, 12:53 PM
|  | Mad Tech | | Join Date: Oct 2005 Location: Coruscant
Posts: 4,462
| | | :yeahthat: Westwood killed me. |
02-09-2008, 02:50 PM
|  | Worst. Player. Ever. | | Join Date: Apr 2006 Location: Oregon
Posts: 8,261
| | Quote:
Originally Posted by chode_messiah :yeahthat: Westwood killed me. | The Westwood acqusition hurt real bad for me as well. But I took solace that basically everyone went to form Petraglpyh Studios. Even Frank Klepacki, whos C&C soundtracks are second to none.
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02-09-2008, 02:52 PM
|  | m00tini! | | Join Date: Nov 2003 Location: Some Hotel Somewhere
Posts: 23,885
| | | EA could screw up toast. |
02-09-2008, 02:55 PM
|  | Bueno the Bear | | Join Date: Apr 2007 Location: England/Barbados/Japan
Posts: 2,815
| | I was wondering why there were no more SIM Theme Parks after the first one... 
Plus, is that thing about FIFA supposed to be bad? It seems completely unrelated, and actually makes it seem like EA is doing something good.
__________________ Quote:
Originally Posted by Craig nothing like an ape tit to get u going in the morning | |
02-09-2008, 03:25 PM
| | west philadelphia born n raised | | Join Date: Feb 2007 Location: Killadelphia
Posts: 1,182
| | Quote:
Originally Posted by akabaloo I was wondering why there were no more SIM Theme Parks after the first one...
Plus, is that thing about FIFA supposed to be bad? It seems completely unrelated, and actually makes it seem like EA is doing something good. |
I guess its an example of them trying to change
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02-09-2008, 03:26 PM
| | west philadelphia born n raised | | Join Date: Feb 2007 Location: Killadelphia
Posts: 1,182
| | Quote:
Originally Posted by Craig EA could screw up toast. | 
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02-09-2008, 06:25 PM
|  | Platanos con salami... | | Join Date: Jul 2007 Location: The Bronx
Posts: 2,114
| | | that's pretty lame, no wonder no more Populous games were made. EA f0cks everything up.
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02-09-2008, 08:51 PM
|  | Fishectamine | | Join Date: Dec 2006
Posts: 5,003
| | Quote:
Originally Posted by chode_messiah :yeahthat: Westwood killed me. | Yeah, me too... why is the ceo just now brining that up, wasnt that aquisition before cnc generals was being developed (prior to 2002) ? | | |
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