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  #1 (permalink)  
Old 06-04-2008, 04:34 PM
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Sony goes in-game advertising for PS3

In not-too-surprising news, Sony has gone the way of everyone else, and will begin in-game advertisements on the PS3.


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In-game advertising will be sold and delivered to PS3 through advertisement distribution partners, with IGA Worldwide selected as the first partner.
Shockingly, EA was quick to join them. ROFL

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The advertisements are integrated within the gaming environment in order to deliver a seamless and more authentic game environment. EA has worked with IGA on various projects to date, and this agreement builds on that successful partnership.
IGA WorldWide

IGA and EA

Ars Technica
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Old 06-04-2008, 04:37 PM
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as long as this drives the cost down of BOTH hardware and software...I'm somewhat okay with it...but it'll most likely be seen as OH LOOK NEW REVENUE SOURCE, YIPPEE!!!...and that's going to be awful for gamers in the long run...
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Old 06-04-2008, 04:42 PM
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as long as this drives the cost down of BOTH hardware and software...I'm somewhat okay with it...but it'll most likely be seen as OH LOOK NEW REVENUE SOURCE, YIPPEE!!!...and that's going to be awful for gamers in the long run...
i don't mind, as long as it doesn't become crazy, like DukeNukem taking a break from killing alien bastards for a 4-minute Burger King cut scene.
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Old 06-04-2008, 04:49 PM
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in many ways it's not a bad fit...racing games, urban-based shooters, sports games...advertising is natural in those environments...my main concern is A) having to watch a commercial to get to the game, or during the loading period, B) a new source of revenue doing nothing to either improve the games or bring their costs down, and C) once again the end-user being exploited...

the last point is more an issue with PC games...in-game advertising on servers that the general public pays for is a bit of an ass move, as the server operator (the person paying for the space advertised in) will never see a dime from it...
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Old 06-04-2008, 04:50 PM
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oh, I don't think the advertising money will make the games less expensive, it just offsets the cost for the developers. We'll get shafted, as usual, and not in a good way.
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Old 06-04-2008, 04:55 PM
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I agree. This isnt a way to lower prices, its just another revenue stream
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Old 06-04-2008, 05:15 PM
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I still get pissed off if I have to watch a commercial before a movie.
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Old 06-05-2008, 12:13 AM
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why doesn't it surprise me that "EA was quick to join them."
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Old 06-05-2008, 07:54 AM
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I don't really mind, its just that when I played Rainbow 6 Vegas and all the cars were Dodges, and the huge billboards for axe kinda irked me.
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Old 06-06-2008, 01:08 AM
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man I have rainbow six vegas for ps3 and it didnt really impress me. I bought it cause I played it on the 360 and it was dope but I guess it was only good on the 360.
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