Found this article over at
MacRumors Quote:
Adobe launched the Adobe Media Player 1.0 today. Adobe's Media Player is a standalone Video Jukebox application that runs under their AIR platform. The Media Player is compatible with both PCs and Macs.
In many ways, the Adobe Media Player mimics iTunes Video and Podcast functionality by providing users with an all-enclosed application that provides access to network shows and podcasts. Content is sparse at the moment, but Adobe has partnered with a number of content providers such as CBS, PBS, MTV and more. Unlike iTunes, however, Adobe's Media Player is not presently a "store" and offers free and ad-supported content. Adobe, however, has said that it plans on adding payment systems later to offer purchase and rental options.
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I found this really interesting. The article mentions that not many iTunes users will switch, but it's the "first effective cross-platform Digital Rights Management (DRM) video platform". Adobe usually puts out a good product, and this will probably no doubt be of the same quality.
