I see people who play a few hours a week, and people who devote their lives to playing the game. The way EverQuest 2 was made, it caters to both types of players. It is a very submersive type game that allows you a lot of option into how you wish to play. Recent changes to the combat system and gameplay are contributing to a playerbase that is growing exponentially. That, combined with stunning graphics and voice interactive NPCs make the game a worthwhile time investment.
Follow this link and download the making of trailer and the cinematic trailer. Both have many other aspects to the game to add. If it looks like something you would like to try, here is a 7 day trial game membership to download.
http://www.trialoftheisle.com/